Amazing – this one guy has a seriously good PR idea, and it looks like it’s working for him.
Basically, he has started with one red paperclip, and traded it for something slightly bigger, he is going to keep doing this until it gets him a house!
So far, he has been able to trade right up to a snow mobile off some famous radio host in quebec, and a trip to Yahk in Canada! You see how this works? As his fame grows larger, the more other famous rich people want to trade with him because it gets THEM publicity! This will keep going and going until one day he will end up on the oprah show or something, and by that time, the one person who trades him a house will be like the king of the castle in the whole ‘red paper clip guy’ thing, and get a heap of publicty out of it.
The world is a weird place, isn’t it?
